From Food to Function: The Rise of the Mushroom Lifestyle

Fungi and mushrooms aren’t just ingredients - they’re becoming a way of life.

They represent a new value chain that empowers consumers, athletes, explorers, and businesses alike. MYTO is a growing range of science-driven fungal products, originally formulated by nutritional scientist, who brings years of hands-on experience across cultivation, research, and technology. Every product is grounded in a single idea: harness the full potential of fungi to support specific outcomes that make it easy for you to know where MYTO fits into your lifestyle - from performance to long-term health to modern, high-demand lifestyles.

MYTO is motivated by a simple truth: fungi possess an almost limitless ability to evolve and adapt. Their forms - the shapes, textures, and structures they grow into - are physical expressions of responsiveness. Working with fungi feels like an open-ended collaboration with nature itself: dynamic, reciprocal, and full of possibility. It’s as if fungi invite us to evolve as well - in how we nourish ourselves, innovate, and understand health, disease, and performance.

When we evaluate a fungal product, we don’t look at trends, hype, or social media traction. We look at strain selection, substrate manipulation, cultivation methods, extraction, stabilization, integration into food systems, metabolic outcomes, and dosage relevance. Our only objective is to create premium products that genuinely deliver - a process so demanding that most people never enter this space at all.

MYTO exists to challenge the status quo of how mushrooms are used, understood, and valued. We only create products where rigorous development criteria and real need exist - not because of trends or marketing noise, but because the science supports it and the physiological outcomes are proven, even if the demand isn’t yet mainstream.

Our team is deeply rooted in sport and performance; it has shaped who we are. For years, we wanted a cordyceps supplement with correct dosing, synergistic ingredients, and a design that truly supports the metabolic pathways people claim it does.