The 5th African Organic & Natural Products Expo, held at the Sandton Convention Centre last September, proved to be the perfect stage for us to introduce our range of freeze-dried herbs and spices under The Chefs Collection, says CEO Hilton Thomson.
With a vibrant mix of both trade and consumer visitors, the expo struck just the right balance — opening doors to valuable business opportunities while building strong brand awareness among customers.
Since then, The Chefs Collection has proudly joined the SPAR Supplier Development Programme (SSDP), and our products are now making their way onto shelves in SPAR stores across the Western Cape and Gauteng. You’ll also find us at Jackson’s Real Food Market, Joey’s Butchery, and online at My-Terra — bringing bold, flavour-packed convenience to kitchens everywhere.
And we’re not slowing down. Over the coming months, we’ll be expanding further into SPAR stores nationwide, using their platform to share the flavour-enhancing magic of freeze-dried herbs and spices with even more customers.
Next stop: Cape Town! We’re excited to be exhibiting at the Organic & Natural Products Expo at the CTICC from 17–19 April, where we look forward to connecting with Western Cape food lovers and trade buyers alike — and continuing to spread the flavour.
