{"product_id":"eventone-serum-30ml","title":"Eventone Serum 30ml","description":"\u003cp\u003eSmart melanin modulation at the source. Corrects contrast, not colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IT’S FOR\u003cbr\u003e\u003c\/strong\u003eHyperpigmentation, melasma, post-inflammatory pigmentation (PIH), uneven tone. All Fitzpatrick types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY ACTIVES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEvenSKN™ (ALGAKTIV® — Plankton Extract, Lecithin) — NOT a tyrosinase inhibitor. Targets upstream melanin signalling: modulates PKB signalling, reduces eNOS and p70 S6 kinase activity under melanogenic stimulation, downregulates NFκB in hyperpigmented areas. Preserves normal skin tone.\u003c\/li\u003e\n\u003cli\u003eNiacinamide — inhibits melanin transfer from melanocyte to keratinocyte (reduces visible dark mark appearance)\u003c\/li\u003e\n\u003cli\u003eSodium Hyaluronate — hydration and skin comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEVIDENCE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSkin homogeneity: +7.1% at 30 days; +11.5% at 60 days [IN VIVO]\u003c\/li\u003e\n\u003cli\u003eNFκB in melanocytes: -76% under stimulation [IN VITRO]\u003c\/li\u003e\n\u003cli\u003ep70 S6: -44% under stimulation [IN VITRO]\u003c\/li\u003e\n\u003cli\u003eeNOS: -18% under stimulation [IN VITRO]\u003c\/li\u003e\n\u003cli\u003eSelective — preserves basal melanin in normal skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAM and PM — after cleansing, before moisturiser\u003c\/li\u003e\n\u003cli\u003eALWAYS pair with SPF30 in AM — UV re-triggers pigmentation\u003c\/li\u003e\n\u003cli\u003eMinimum 8-12 weeks for visible pigmentation change\u003c\/li\u003e\n\u003cli\u003eApply to full face, not just dark spots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFull ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Niacinamide, Glycerin, Sodium Hyaluronate, Plankton Extract, Lecithin, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Vitant","offers":[{"title":"Default Title","offer_id":49688910200999,"sku":null,"price":300.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/4195\/1911\/files\/eventone.jpg?v=1778507957","url":"https:\/\/my-terra.co.za\/products\/eventone-serum-30ml","provider":"My-Terra","version":"1.0","type":"link"}